GA4 Migration & Validation
- Event schema & enhanced ecommerce
- Cross-platform parity (web/app)
- Data quality checks & anomaly alerts
- Output: Clean GA4 property + QA checklist
Segment Architecture & Integration
- Source mapping, tracking plan, identity strategy
- Warehouse syncs (BigQuery/Snowflake)
- Downstream tools (ads, email, CDP destinations)
- Output: Tracking plan + implemented sources/destinations
Dashboards & Reporting
- Warehouse models tuned for BI
- Metrics definitions with owners
- Lightweight Looker/alt BI setup
- Output: Exec dashboard + operating metrics
Experimentation QA / Data Reviews
- Pre-launch checks: assignment, exposure, events
- Guardrail metrics & readiness
- Post-test readouts and decisions
- Output: QA logs + decision memo template
Next step: Contact me for a quick fit check.