About

I’m Tom — an analytics implementation specialist focused on GA4, Segment, data quality, and decision-grade dashboards.

Highlights

• Led GA4 migrations across multiple fintech products with cross-platform validation.
• Built Segment & event architectures that scale to warehousing & BI.
• Delivered 200+ A/B tests (Optimizely/VWO) with clear decision frameworks.
• Shipped 50+ dashboards used by product & exec teams.