Turning analytics into action

I help fintech & SaaS teams implement GA4 & Segment, build reliable data pipelines/dashboards, and run clean experiments.

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What I do

GA4 migration & validation - Clean event design, ecommerce, cross-platform QA.
Segment architecture - Source → warehouse → BI with clear governance.
Dashboards & reporting - BigQuery/Snowflake → Looker/other BI.
Experimentation QA - 200+ A/B tests shipped; trustworthy reads.

Goal: analytics that are reliable, fast, and decision-ready.